– the idea of creativity in formation is some kind of an abstraction, nothing seizable, almost something illusory. Equator is an idea but different in its essence. We try to peek into the future just enough to have a sense of long term practicality in what we produce. And in that vision we enrich our way with originality and a more adequate language through space and time, so that on a certain level the viewer or user can always experience something new and unseen as well. While we take all insignificance in our current trends of the market into consideration, there is an underlining mantra present in our motivation towards this utopian idea.